Alaïa Fonk (b. Amsterdam) is a creative director working across photography, film, and branding, driven by the challenge of bringing her imagination to life.

Raised between Amsterdam and Curaçao, she spent as much time as possible with image and sound, always drawn to building visual worlds.

Her work blends intimacy, nostalgia, and identity, capturing raw yet cinematic moments that linger, often with a cheeky edge.

With a self-curated, hands-on approach, Alaïa seamlessly transitions between still and moving images, crafting stories that blur the line between reality and fantasy, and pulling you into her world one frame at a time.

hello@alaiafonk.com

YOU DO YOU. Creative director, photographer, and film director.

Services

Photography

My photography combines a playful edge with a deep connection to my subjects. Whether depicting the elegance of the female form, capturing expressive portraits, or exploring diverse themes, each image invites viewers to immerse themselves in vibrant, captivating worlds.

social media content

Whether I shoot it or work with what you already have, I craft social content that actually feels like your brand. From setting the tone of voice to defining a visual strategy, I help build a feed that’s cohesive, intentional, and easy to connect with.

art direction

This is where the mood comes to life. From styling and set design to casting and color, I shape the visual language of a project. Every detail is considered to create a world that feels both intentional and emotionally charged — aligned with your story, but never predictable.

branding & design

Building a brand is about more than just visuals — it’s about creating a world. I offer design services ranging from brand books and visual identities to logos and custom shirt graphics. Every project is tailored, intentional, and rooted in your story.

video direction

This is where story, rhythm, and visuals meet. I direct video shoots from the ground up — briefing crew, guiding talent, shaping the mood, and making sure every scene flows. Whether it’s a campaign, short film, or branded content, I turn concepts into moving stories that feel alive.

Exhibitions

2025
Backstories. The Exhibition.
Zanolino Galleries, Curaçao
March 19 - April 10

Clients (amongst others)

Playboy Germany
Playboy Netherlands
Buddha To Buddha
Hunkemöller
Elvaquero
MOOST Wanted

NEEVE
Demi Rose
SonyMusicNL
The Ting Tings
Yade Lauren
Bilal Wahib