March 27, 2017No Comments

Dental Direkt

Showed at IDS, Cologne 2017.

March 2017. Together with Maaike Dorsteen from FURROW.NL, I travelled to Maartensdijk (Holland) and Germany to visit the milling factories of Dental Direkt. Represented on the four continents, Dental Direkt is a global company that is committed to leading the dental industry into the digital era. When at IDS last week to record their stand and party, it seemed like this became their brand movie. It showed everywhere.

Commissioned Work
Client: Cordent


WEB_Furrow_Core3dCentres (15 of 17)

WEB_Furrow_Core3dCentres (12 of 17)

WEB_Furrow_Core3dCentres (11 of 17)

WEB_Furrow_Core3dCentres (8 of 17)

WEB_Furrow_Core3dCentres (6 of 17)

WEB_Furrow_Core3dCentres (3 of 17)

WEB_Furrow_Core3dCentres (1 of 17)


October 24, 2016No Comments

On Screen At Mondrian South Beach Hotel

Mondrian South Beach Miami 2015.

During Art Basel Miami 2015 the Mondrian South Beach Hotel organised a private party sponsored by Objekt©Magazine and Ruinart. Set on the stunning waterfront of Biscayne Bay, Mondrian South Beach captures all the heat, intensity, energy and vibe of the original Mondrian in Los Angeles. Revolutionary Dutch designer Marcel Wanders’ whimsical and visionary style for the hotel is an homage to “Sleeping Beauty’s Castle.” Somewhere in between, outside on the terrace you can find the pool. The first week of December 2015, this pool was filled with ping pong balls, and a large beamer was projecting on the curtains of the lunch area. It wasn't just graphics and sponsors, it was my film about the new OBJEKT© International book published by TeNeues.


Guess filming your dad is one of the hardest things to do, especially when his name Hans Fonk. He is a global famous photographer, publisher and art director and founder OBJEKT©International. OBJEKT©International is the authoritative and bespoke title for the upscale urban modernist with a passion for interiors, art & antiques, modern design and outstanding architecture. January 2015 we brought out OBJEKT©China and a few months later OBJEKT©International book.

I made this film to capture him and his work, mostly focused on the book. It isn't a biography. Thanks to Jan De Bouvries for letting us film at Het Arsenaal. The film had it's "premiere" at the OBJEKT©Asia X Jim Thompson party in Beijing in August 2015.



October 11, 2016No Comments

Contemporary Art at K20

Düsseldorf 2017. Invited by the Market Development Team at #VisitDüsseldorf, I stepped on the train to cover the latest collections for OBJEKT©International Magazine. In this cultural climate Düsseldorf and its neigh-boring city of Cologne became well-known as centers of art and trade, as well as locations of important art collections and exhibition halls.

My coverage is published both in print - OBJEKT©International Issue #76, and online.

May 26, 2016No Comments

Clean Meals, Sous Vide Kitchen

May 2016.

We drove to some place I have never heard of to meet the technique of making Cleanmeals. Cleanmeals are ready made healthy meals - high in protein, low in fats. Ideal for athletes and everyone who's living a healthy lifestyle.

Sous vide is a method of cooking in which food is sealed in airtight plastic bags then placed in a water bath or in a temperature-controlled steam environment for longer than normal cooking times. Not something you hear about everyday. In this video we communicate how the Cleanmeals are made and what makes them so healthy.


January 2, 2016No Comments

Carnivale, Circus In The Hague

Carnivale 2015.

Magic, enchantment, and wonder. A winter festival which was held only here in The Hague. Acrobats, clowns, bikers, vintage cameras, performances, dancing to country music and even a striptease. It mainly contains the elements of the early traveling circuses 1920. You just had to be there!

Magic, Enchantment, and Wonder from Alaïa Fonk on Vimeo.










November 21, 2014No Comments

Ruinart X OBJEKT© – Miami Beach Special

November 2014.

OBJEKT©International and Ruinart's event during Art Basel Miami Beach 2014.

This is an A4 size poster, folded to an A5 brochure designed by Alaïa Fonk.
alaiatuinart copy.indd AFONK_Ruinart3


Amsterdam. The World.
Instagram: @alaaaia