Showed at IDS, Cologne 2017.
March 2017. Together with Maaike Dorsteen from FURROW.NL, I travelled to Maartensdijk (Holland) and Germany to visit the milling factories of Dental Direkt. Represented on the four continents, Dental Direkt is a global company that is committed to leading the dental industry into the digital era. When at IDS last week to record their stand and party, it seemed like this became their brand movie. It showed everywhere.